GEN4 | WE ARE CHANGING THE GAME
“Gen4 Surfboards produces performance surfboards without any compromise in quality, at a fraction of the cost of traditional shapers. We cut out the middle men and use the latest technology so that we are able to deliver products to surfers at the price they should be. Whilst the rest of industry ages we are the new blood.”
Gen4 has changed the way you buy surfboards. For too long has the surfboard market dictated such high prices for surfboards. The margins that distributors, wholesalers, and retailers add on, plus the huge costs of marketing, logistics, and other staff means that in the end the surfer is left to shoulder a hefty price tag for surfboards.
At Gen4 we cut out the middle men and the needless overheads. We create quality Australian made performance surfboards, but by utilising new technology and distribution channels, we are able to sell our surfboards at half the cost of traditional manufacturers. By using new technologies, we have less labour, and by choosing to distribute direct to the customer online, we don’t have the distributor, wholesaler and retailers all adding on their margins. This isn’t due to a lack of quality or compromise in the manufacturing – quite the contrary as our boards are actually made in the same factory, using the same materials and shaper, as over half of the biggest brands out there.
We are also fortunate that our strong roots in the surfing community allow us to have a team of established surfers that provide us with feedback and rep our boards worldwide. You’ll see Gen4 boards grace the covers and pages of surf magazines, our videos in the online surf media, and our boards under the feet of some of the best surfers in the WSL.
Don’t believe us? Try a board out yourself!